Web design
Logo design

Pistol Digital NFT Marketplace

April 14, 2024
Pistol Digital is an NFT marketplace project that I co-conceptualized and partially developed with a team of close collaborators. Our goal was to address some of the pressing challenges in the NFT space while introducing fresh and innovative concepts. This section highlights the creative outputs and design solutions we crafted for the project.
The name "Pistol" was born out of a brainstorming session where we aimed to create a brand identity that would stand out, particularly in the fast-paced environment of X (formerly Twitter). The idea of a porcelain gun initially surfaced—something delicate yet impactful. We evolved this concept into the word "Pistol," which felt playful and less aggressive. Interestingly, "pistol" is a term that resonates globally, from "pistola" in Spanish to ピストル in Japanese. Our intent was to reimagine and transform the connotation of a typically negative word into something positive and empowering, a theme that underpins much of the project.
We developed multiple logo variations tailored for different use cases, ensuring the brand's versatility across various platforms. The design process was deeply collaborative, involving rounds of feedback and iteration to achieve the desired aesthetic and functionality.
The onboarding landing page was designed with user experience at the forefront, and we brought it to life through a prototype built in Webflow.
Click here to see the prototype in action
Additionally, we created a series of mockup screens to visualize the marketplace experience, showcasing our vision for a user-friendly and engaging platform.